A wardrobe for how you move & live
As a personal trainer, I spent years helping clients achieve their fitness goals. During that time, I noticed that many of my clients struggled to find high-quality active wear that met their needs. Drawing on my experience in the fitness and fashion industry, I created my active wear brand 'Era'. Era was born to provide individuals a stylish and functional option for their workouts that would seamlessly transition into their daily lives. I understand the importance of feeling confident and comfortable while staying active, and I believe that looking good plays a significant role in boosting one's motivation and self-esteem. With my brand, I aim to offer a range of high-quality activewear that not only supports and enhances performance during workouts but also allows individuals to maintain a fashionable and put-together look throughout the day. I want people to feel empowered, knowing that they can effortlessly move from the gym to their daily activities without compromising on style or comfort.
The name "ERA" symbolizes the idea of constant progress, and our brand is committed to helping our customers achieve their goals, one step at a time.
I named my active wear brand "Era" with a purpose to give a summary of the essence of living in the present moment. I believe that in today's fast-paced world, it is crucial for individuals to cultivate mindfulness and be fully present in their lives. Through Era, I want to inspire people to embrace the power of now and seize every opportunity to connect with their bodies and surroundings. By wearing Era's activewear, I hope you will experience a heightened sense of awareness, allowing them to fully engage in physical activities and immerse themselves in the present moment. With Era, I strive to create a brand that encourages people to break free from distractions, embrace the now, and live life to the fullest.